It’s only Tuesday, but this week has already presented a list of challenges to overcome. My main focus this week is getting Jack’s Chrome Shop up and running efficiently. That includes: redesigning the website, adding products to the store, modifying our social media to reflect our changes, and setting up the financial and supply processes needs to run an online store. Believe me, it isn’t as easy as it seems.
Also this week, I’ll be meeting with multiple potential Kain Media Group clients. We’re expanding into multiple different industries and our reputation for quality work is starting to spread. Referrals are a great way to get new business and I’ve had 2 potential clients contact me this week that heard about my company via someone I work for currently. It’s extremely rewarding when your clients value what you do and want to help you grow!
I’ve been building websites now for almost three years so you could say I have some experience. But, the challenges of designing an online store for Jack’s Chrome Shop are much different than just building a basic informational website. Inputting thousands of items, their prices, shipping measurements, and related items takes lots of time. Yesterday (Monday) I spent 3 hours inputting only 5 items. That being said, I finally found a rhythm and the rest will go much quicker.
Jack’s Chrome Shop also has a very distinct brand and logo and the website needs to reflect that appearance. I had to completely switch the color palettes on the website in order to reflect the Jack’s brand. Presenting a unified, appealing appearance is very important when selling items online. Clunky websites frustrate potential customers and can lower overall sales. If you aren’t familiar with SEO (Search Engine Optimization), it’s how Google and other search engines prioritize websites when people search for key words. I’ve designed the Jack’s Chrome Shop website in such a way that Google and other search engines will prioritize our site when people search for big rig accessories. This should boost traffic to the website, which in turn will increase sales.
Here’s a little bit of the front page. Let me know what you guys think of this design? This is a rough draft and I’ll be making multiple changes to this before we launch!
Dealing with Suppliers
Building healthy relationships with suppliers is vital to creating an efficient business. Much of last week and this weekend was spent communicating with potential suppliers in order to nail down prices and supply chains. Because Jack’s Chrome Shop doesn’t have a warehouse, all of our products come from the suppliers themselves, via drop-ship. Building a system with suppliers that properly shuffles money and supplies around has been a big challenge. My experience in purchasing at Purdue has really helped me streamline the process and establish a system that I believe will lead to success.
We added a new supplier, Zephyr Sales Company, this past week and we’re very excited to supply our customers with their high quality cleaning/polishing products. I’ll be making an announcement later this week on the Jack’s Chrome Shop social media about our new supplier and we’ll see what the response is. Zephyr is an extremely popular brand of products in the heavy duty trucking industry and our prices match, if not beat, our competitors.
Jack’s Chrome Apparel
I’ve always believed that apparel is a vital part of branding a business. I’m lucky enough to work with a fantastic apparel supplier here in Lafayette that does great work. I’ve submitted the Jack’s Chrome Shop logo to my supplier and I’m very excited to see what they come up with for an apparel line. I’d like to do some market research on our social media and gauge exactly how much interest there is across the trucking industry for our apparel. I think the slogan “If your rig don’t shine, you don’t know Jack!” will be a hit among truckers.
After developing and creating Jack’s shirts, I think there’s potential we could expand into other items like coffee mugs, cups, work shirts, etc… I’ll post a picture of the prototype shirt once it’s finished!
Social Media Growth
Many of you may not know, but social media is a vital part of running a successful online business, and Kain Media Group specializes in managing accounts for companies. The secret to social media growth is finding what works and repeating it. Keeping that consistent approach over months and months is what really helps a brands’ social media influence grow. I spend hours every day managing accounts for multiple companies. While it’s a pain, the results that we’re achieving are 2-3 times what the rest of the industry is reporting.
The social media accounts I manage for Jack’s Chrome Shop are blowing up at the moment. Lot’s of people are very interested in our content and that’s a great sign. Fans of the social media accounts are much more likely to check out our products and make a purchase. If you haven’t realized yet, digital marketing isn’t doing just one thing and hoping for the best. It’s a culmination of many different tactics that you put together into a digital marketing strategy in order to funnel as many people as possible into your website.
Things are running very smoothly here and I’ve found my rhythm. After moving offices, I had a short time where I was floundering, but I’ve figured most of the problems out and I’m really making progress on all of my projects! If you want to continue to follow my journey, please follow CollegeInvestr on Facebook, Twitter, and Instagram or subscribe to our email list!
David Coleman CollegeInvestr Founder