Busy. That’s a good way to describe my life right now. But, like the title suggests, there is light at the end of the tunnel! I can see all of my work slowly paying off. I’m so sorry that I didn’t get a post up sooner, but, I’ve been working so much on my other projects that CollegeInvestr took a back seat the past couple days.
Jack’s Chrome Shop is getting a lot of attention and the website hasn’t even launched yet. I’ve had half a dozen vendors contact me about putting their products on our website, and we’ve been able to work out deals with at least three so far. That’s fantastic for business because the wider range of products that we can offer, the more diverse audience we can advertise to.
Jack’s Chrome is constantly being featured by large accounts because of our content. We reached over 50,000 people on Twitter alone (in 28 days), and those numbers will continue to increase as we grow! It pays to be really good at digital marketing when you own a business. Honestly, if there’s one skill that you NEED to master when you’re starting a business, it’s marketing your product/service. Specifically you should strive to build your social media presence as quickly and effectively as possible.
I’ve been slacking on creating content for my other projects, but, I’m trying to remedy this by devoting more time every day to creating and scheduling content for not only my clients, but also for my smaller personal projects (like CollegeInvestr). Maintaining a constant flow of material on a company’s social media is essential to growing a brand. I can’t stress that enough. If you’re trying to grow a company, you have to put out content so that people can find you.
I may have the opportunity to build another online store soon (similar to Jack’s Chrome Shop) and I’m really excited to showcase all of the tricks I learned when constructing the Jack’s Chrome page. Building a supply chain from scratch is one of the most challenging things I’ve ever done. Sending purchase orders and money back and forth to companies is the easy part. Getting the shipping costs correct is one of the hardest things to figure out when you’re distributing products all over the nation.
I’ve come to realize that even on my “days off” I still work. Last week I planned on taking most of Saturday and all of Sunday off, but, instead I worked most of Saturday and a couple hours on Sunday. Owning a business doesn’t stop after you leave your office. I’m always on my phone checking my email, posting something on social media, or taking a phone call from a supplier. It’s just part of the job.
I’m planning on taking a REAL day off in the coming weeks and traveling somewhere to just unwind and clear my head. That’s something you have to master as an entrepreneur. Balancing working your ass off with keeping a positive mental attitude is very important to putting out good work. I’ll definitely post something on my social media about my mini-vacation when it happens.
Overall last week was very rewarding and I accomplished a ton. Jack’s Chrome Shop is inching toward it’s launch and I’m so very excited for the day when we can open up our online store. Kain Media Group is pushing forward and consistently gaining local attention. We have multiple potential clients that will elevate us to the next level if we can close the deal. I promise I’ll be posting more content on CollegeInvestr this week and hopefully it’ll be more interesting! Remember, If you want to continue to follow my journey, please follow CollegeInvestr on Facebook, Twitter, and Instagram or subscribe to our email list!
David Coleman CollegeInvestr Founder